What Is Local SEO?
Local SEO is the process of ranking highly for local searches. It's a way to be found on Google and other search engines when people are searching for businesses in their area. Local SEO includes both traditional and non-traditional techniques that can help you rank higher than your competitors, but it takes time and effort to do well. This blog post will walk you through what local SEO is all about and how to get started with it today.
7 Benefits of Local SEO
1. Improve Online Visibility
Google's first 5 results account for 67.6% of clicks, and this is not including the paid ads featured on top pages like Google or Bing search engine result pages (SERP). If your business isn't appearing in those spots-or even making it onto a primary listing--audiences will likely never know about you exist!
2. More Relevant Traffic
Local searchers are more likely to visit a business in person, and you can encourage these visits with targeted local search marketing.
Let people find your physical location through the power of online discovery!
Local SEO is great for businesses that rely on local traffic. It will open up your site to a lot of valuable potential customers with dead-end visits, and you’ll be able to focus solely on building relationships within range instead!
3. Build a Community
The importance of having a strong local community cannot be overstated. Building relationships with other businesses in your area will help you succeed, not only online but also off-site by encouraging referrals from clients who are happy working alongside the companies they know best.
Your clientele will be more likely to trust referrals and use them often. They'll also find it easier if you're in an area close by so they can visit your store first!
4. Local Return Customers
Local SEO is an important part of your marketing strategy. It not only helps you get discovered by potential customers in your area, but also serves as a way to build relationships with local businesses who are looking for new ways on how they can grow their clientele base through online means.
The best thing about this type of campaign that makes it stand out from others? The two key points touched throughout each stage - first discovering what companies have available while second triggers customer's memories when needed again next time something needs fixing or at some point during future browsing sessions!
5. Reduce Ad Costs
Organic traffic has taken over as the most valuable audience for businesses. With a strong online presence, you can set your business apart from competitors and generate more leads than ever before! Using organic SEO to rank higher in Google will allow users of all sorts see what great things come out of it - even if they don't have time or money so give this free advertisement an try today."
6. Build Trust and Authority
Ranking at the top of search engine results page can make your business appear trustworthy. Consumers are more likely to trust a company with high ranking on Google, as they assume these businesses have been vetted by Google and passed all standards necessary for ranking well in this way. A prime spot near-the-top also portrays you as an authority for your niche - which may be crucial if it's new terrain--and shows off just how good things look!
7. Increase Sales
The best way to boost sales and make your business more profitable is by getting in touch with people who live or work nearby. With a targeted local presence, you’ll be able to offer valuable information about the products and services available right at hand so that potential customers can discover what makes yours stand out from other options on Google Maps!
