There are a number of tools and techniques to improve on-page SEO, but it’s important to focus on the most essential elements of your web presence, such as your web pages. The number one on-page SEO criteria are proximity. How close are your links to your competitors? By closely answering this question, you can begin to optimize your content for site linking.
To do this, start to use the site: URLs. When you type site: into your Google search engine, you are taken to the website elements tab. Think of this as adding the website domain to your URL. This makes your web pages more searchable, easier for search engines to crawl, and increases the chance your site will be found when users type in website: to search for a specific term, e.g. ‘how to blog like a pro’. Google has made it easier than ever before to add site as a URL because of the ‘Compact and lightweight’ policy. In short, these words mean all URLs below 710 characters are welcomed into Google, meaning you don’t have to worry about SEO old-timer's load time or indecent words entering your search output. Google even allows under 300 characters, so it is possible to add a few useful facts to your web pages without risking a site loading time penalty.
While many people think of SEO as being all about optimizing landing pages, a major difference for website optimization is avoiding SEO noise — the presence of duplicate content and excessive external links that constantly load into search engines using the “One-Sentence-Title” method. It is crucial to determine whether you are going to include links relevant to your page in your content or if you will shorten or omit results that service your page. Treat links as your competition and eliminate any that are low-ranking. Identify major pages with a high amount of internal link equity and then start your optimization efforts there. According to Similar Web, Google ranks your content as follows: 1. Original content 2. Edited, quoted, or otherwise derived information from a credible source 3. Content from 2 authoritative sources 4. Other information based on dynamic formulas 5. Source code
Google considers these same factors when evaluating your URL. However, to consistently put your content in front of searchers you need to make sure you include all the relevant keywords listed in your page’s text. If you do not, it can send your search engine clients and potential partners away by sending traffic away from your page.
Following are several ways to include as many keyword-rich keywords as possible within your text online and avoid potential keyword noise.
Of all the tactics I’ve talked about thus far, I’m going to go back into the basics and take a look at building links to your pages. There are many different ways to do this, but the below will be what is considered most efficient for improving your page’s authority in search engines like Google. Since the speed of a search engine is impossible to observe, many search engine optimization techniques are based on other sources like user reviews. If your page receives lower ratings, people are more likely to look around your page and click on related content — cutting off search engine algorithms from gradually eating away at your ranking. As a result, the value of your page lies in what external links pointed people to your page. These are considered “anchor” links.