1. What is a Digital Marketing Agency?
A digital marketing agency is a company that helps businesses grow their online presence by using digital marketing tactics. Digital marketing agencies can help businesses with any number of things from SEO to PPC to social media marketing.
Bullet Point: 2. What are the benefits of working with a digital marketing agency?Digital marketing often comes with a lot of challenges. Finding the right agency can be overwhelming, especially on a freelance basis. When you have multiple options and could pick between them, it’s hard to choose the best one. The best thing is to find an agency that can create a bespoke strategy. Not only that, but also strike a deal with you that works for you, rather than turning you into a cog in the machine. As a freelancer, you will want to be in control of your time, and have clear pricing and working hours that gives you flexibility. You don’t want any surprises late in the game, or having to scramble to find a job when your future doesn’t work out.
In many ways, it’s easier to sell to an agency because they know what their products or services do. But if you’re an established brand with a strong social media presence, working with digital marketing agencies can help increase your visibility online. It can cut down on the time and costs, giving you more revenue.
A startup business needs a digital marketing manager. Digital marketing is typically a short-term role — covering several months at a time and can disappear after that.
Finding the right digital marketing manager for your startup can be tricky. You want someone who handles multiple areas so they can work on many projects at once. If you want someone who can create custom graphics and design websites and apps, they also need to be proficient in copywriting.
There’s nothing wrong with freelancing. Creating freelance marketing strategies can be something that appeals to you. But it’s important that the work you do is for the right reasons and for the right clients.
2. Choosing the right digital marketing agency for your business
If you’re thinking about hiring a digital marketing agency, there are a few things you should consider before making a decision. Ask about their past work, their process, their rates, and what their goals are for your project. Make sure you know what the deliverables are and how often you’ll receive updates.
Bullet Point: 3.Develop a strategic plan for submitting valid proposals that outline the goals of each activity and the project timeline. Communicate fully and clearly, as well as the different disciplines involved. You will want to create a project timeline, each deliverable, your budget and project assignment, all of which should be updated consistently. Waste Management: 3. Assess your agency’s capability for managing its resources. Know your agency’s budget and know the types of clients it serves. Consider each activity’s potential impact on resource use; know at which frequency you need to update your website and social media to reflect updates to your audience.
Customer Engagement: 3. Be sure to identify an effective way for your agency to communicate with you, including when you need to escalate a problem. Know that not all agency communication is created equal — some involve a follow-up call or email, and others may involve a chat or video call with a different person from your agency.
Project Management: 3. Develop a clearly laid out schedule and project cycle, with deadlines and tracking capabilities. Know what stage of the process you’re currently in and what needs to be completed before beginning work on a “new” project. Keep track of all projects throughout the development and planning stages. You’ll want to review the proposals submitted for each activity on a regular cadence.
Copywriting: 3. Look to see if the agency has a clear and efficient content strategy and the copy is consistent between various channels. Know your agency’s strategies for social media, email, and content marketing. Look for copy that is effective, user-friendly, and useful to the target audience — both in their written word and visuals.
3. How to evaluate the services offered by digital marketing agencies
Don’t just go for the cheapest quote - do your research and find out what the agency has done for other clients.A company with a fantastic reputation is more likely to turn out a win over a less reputable one (as we call out dishonest companies at the end of our videos!). Now, don’t just order whatever AGP doesn’t have in stock.
When a price is below a certain amount, it could mean there is a higher limit on what you have to pay.
We have seen price gouging at auctions on other platforms too, but it’s not into the quality of the listing, but how agents are approaching the auction.
More often than not, auction sites will ambush a specific individual who’s in the market. Their main tactic is to get you to bid way above what you think the value should be.
If there isn’t an auction with your price in the specified region, they’re almost certain to start an auction from scratch and get you to bid too much. This is called “winning on purpose” and it’s unethical.
The money you lost on that auction could have gone to another customer or paid for upgrades or commission.
Don’t be that guy or girl. Find out from your agent what they’re going to do in case you don’t manage to get an auction booked quickly.
When you start talking to agencies, they’re either already booked, have a high quota, or “only take a cut”.
I’m sure you remember being approached by agents offering the ‘only cut,’ which means that they only take a cut of the bid price and nothing more.
How they’ve come up with this method is beyond us.
4. Steps to finding the perfect digital marketing agency
The first step to finding the Right Digital Marketing Agency for you is to write down your goals and the results you want to see. It’s important to be clear and specific about what you want to achieve.Goals could involve easily-copied instructions or mediums, like “build trust with the internet,” “build awareness of the product,” or “achieve sales.” Specifics in goals help their creators (and the teams that produce the outcomes your goals are married to) to narrow down the search and find the right agency for each area of your goals. And here comes the fun part. After you work out what you want, your next step is to look for agencies that have the answers to your goals. Because your goals will most likely shift or change throughout your project, it’s too easy to get stuck in the mud. Two-thirds of marketing agencies introduce a new capability at the last minute, and the UX (user-experience) can be tricky to maintain in an ever-changing industry. Before you hire an agency, you need to rigorously vet them on whether they have the ability and resourcefulness to deliver on your ended goals and deliver results that are relevant to you, your business, and your industry.
Conclusion: The digital age is in full swing, and leaving search engine optimization and social media marketing up to amateurs can be an expensive mistake. So don't leave it to chance — make sure you hire a professional!
The digital age is here. The internet is no longer a “nice-to-have” — it is a “must-have.” And if you leave your website and social media marketing up to amateurs, you may be making a big mistake.Don’t believe me? Have a look at Alexa, Google and even Apple. Without them, “how do you know you got traffic to [your website] in the first place?” reads Gary Vaynerchuk. I get it. Search engines don’t lie. If your website gets a lot of traffic, chances are that you were doing something right. And without a catchy title and one-of-a-kind image, it’s going to be a hard trip to get people to read through your content and buy your product.
All I’m trying to say — it’s not about you anymore. The deal is over. I’m letting you in on a little secret. Starting today — there is no longer a “me” in your digital marketing strategy. There is just you.
OK, the “you” part is a big ask — established marketers understand the importance of you in the project and in business. But be honest. Who is this “you” going to be for your customers?
Your family or the newly acquired employer? I’m not here to talk in terms of hobbies and interests. I haven’t told you what you should watch on Netflix or what you should learn for your latest project.
I want you to tell me who’s your “you” going to be for this one special person who is looking for the best in technology. This is your person.
Conclusion: The digital age is in full swing, and leaving search engine optimization and social media marketing up to amateurs can be an expensive mistake. So don't leave it to chance — make sure you hire a professional!
